'UI' Just the Tip of the Smartphone 'UX' Iceberg

From prioritizing aesthetics to understanding user experience; a deep dive into the evolution of smartphone UI and UX design. Not very long ago, the smartphone was almost ubiquitous in technology. Its delicate balance between form and function is a thought incredibly well captured by the saying, "UI is just the tip of the UX iceberg." While it's undeniable that aesthetic appeal at the interface level captures eyeballs, it's the user experience sitting beneath that really makes a difference. The evolution of smartphone UI/UX has been captivating. The early ones were simple, with functional minimalism at the core. For example, Nokia's Symbian OS had grid-based functionality, but it was pretty basic in terms of look and feel. In sharp contrast, the first-generation iPhone came with a touching interface so intuitive and elegant that it set the standard for the industry. With the power in smartphones, people's expectations grew. The focus shifted from just be...